New Idea Works designs and builds custom business software. We use AI-assisted development to ship in weeks, and we run a working company on the systems we build, so we know what breaks at 7am on a Monday.
Most small and mid-size companies run on a patchwork of off-the-shelf tools that almost fit. We build the thing that actually fits, and we keep it running.
Quoting, job tracking, scheduling, portals for customers and crews, reporting. Web apps your whole team can use from the shop floor, the office or the road.
We build with Claude as a daily collaborator, which is how a small team ships a full operating system for a company. We also put AI into the product where it does real work.
Your software should talk to your accounting, payments and email without someone re-keying everything twice.
We extract customers, quotes, orders, invoices and documents from the old platform, clean them, and load them into the new one. Then we lock the old records so nothing double-posts.
We don't hand you a spec and disappear for six months. The software goes into use early, and we keep shaping it with the people who use it.
We learn how work actually moves through your company: who touches a job, where it stalls, which spreadsheet everyone secretly depends on. That becomes the design.
AI-assisted development means working software in your hands within the first few weeks. You use it, we watch what happens, and the next release follows.
Hosting, updates and support stay with us. Fixes ship the same day, and everyone's browser picks up the new version automatically.
Quotes, jobs, installers, design proofs, payments and QuickBooks in one place. Built inside Designer Wraps, now live there as the system of record, and available to other wrap companies.
New Idea Works was formed by Sean Tomlin, who owns Designer Wraps, a national leader in fleet vehicle wraps based in New Jersey. Like most shops, Designer Wraps was running on an off-the-shelf management platform that never quite matched the work, along with three other software packages, none of which communicated with each other, so Sean and his technology team built a replacement.
That system became Wrap Command. Along the way it became clear that the same approach, an operator who knows the process, could build software for other companies far faster and closer to the real work than a traditional agency, in a fraction of the time.
That's the company. We take on a small number of projects at a time so each one gets the attention a working business needs.
designerwraps.com
Designer Wraps · Pitman, New JerseyFleet wraps, graphics and signs
A short description of your business and the problem is enough to start. We'll reply with questions, and if it looks like a fit, a plan for a first working release.
Use the form and we'll reply by email, usually within one business day.
Wrap shop owners: ask about Wrap Command instead.